I first learned of this book from Eileen Gambrill at UC Berkeley in 1982. It’s time for a review.
“The users of language may feel less responsibility for how they use language than do those who make decisions as to what is to be done. Yet the danger of the use of such language in communication is that it may become part of the thought of those whose decisions affect the lives or well-being of the people it describes.” (pp13)
“The use of words implying moral judgments in the course of argument is very generally an attempt to distort the hearers’ view of the truth by arousing emotions.”